In 2009, Portio Research counted the global value of 'non messaging' premium content (music, gaming, news, etc) downloaded or consumed on phones and sold to them worldwide, to be worth 85 Billion dollars. Yes, 250 times bigger opportunity for any content owner like say a Disney or TimeWarner or Turner etc to make money today, on ALL phones, not those few iPhones that are in pockets of some 4% of Americans and less than half of one percent of the rest of the world. Understand how enormous this number is. Just 'premium' mobile data income (I am excluding messaging) is bigger than ALL internet content revenues, and all internet advertising income - added together! (Morgan Stanley said they totalled 64B dollars in 2009). Mobile content alone, is worth more than all global cinema box office revenues, and all global videogaming industry software income, and all global music industry income - PUT TOGETHER. Again? Mobile data paid content industry is bigger that music, hollywood and videogames, all added together. Its that big. And some crazy journalists count free downloads on App Stores and think this is the mobile data opportunity for the industry. Now in our zoo we are obsessing about the standard field mouse rather than the elephant.